You probably use email regularly to facilitate professional communications internally. Don’t miss out on the promotional opportunities email marketing has to offer, too. However, you may be wondering,“What is email marketing?” Learn more about email marketing for your small business.
What is email marketing?
Email marketing is a digital marketing technique that focuses on sending mass emails to your customer base.
Email marketing allows you to reach many customers at once for a relatively low cost. Recipients can access the email at their convenience. The challenge is developing your email list and getting them to open the emails you send.
Tips for an Effective Email Marketing Campaign
Develop Your Email Lists
Not everyone will want to join your company’s email list. However, you should teach your staff to ask every customer during every interaction to provide their email. You can even consider requiring an email at the point of purchase. You may have to encourage people to join. You can do this by offering a promotion to anyone who joins your email list from your website.
Once you develop a respectable email list, label and organize customers into different segments. You can create segments to divide customers by location, potential customers, and existing customers.
Increase Your Open Rate
The open rate describes what percentage of recipients opened your emails. To get people to open your emails, create exciting subject lines. You should also take steps to reduce the chance of the emails ending up in the recipient’s spam folder.